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~language:"eng"
~subject:"Beziehungsmarketing"
~type_genre:"Case study"
~type_genre:"Thesis"
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Search: subject_exact:"Marketing-Kommunikation"
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Beziehungsmarketing
Marketing management
380
Marketingmanagement
380
Marketing
57
USA
50
United States
50
Consumer behaviour
36
Konsumentenverhalten
36
Relationship marketing
29
Strategisches Management
26
Innovation
24
Welt
24
World
24
India
23
Indien
23
Internationales Marketing
22
Brand management
20
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20
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20
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20
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19
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19
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17
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17
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16
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16
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14
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14
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14
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13
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12
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12
Großbritannien
11
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11
Internet marketing
11
Lieferantenmanagement
11
Online-Marketing
11
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11
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11
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946
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946
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130
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130
Graue Literatur
36
Non-commercial literature
36
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34
Sammelwerk
34
Arbeitspapier
28
Working Paper
28
Hochschulschrift
22
Ratgeber
20
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19
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6
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5
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4
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3
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2
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2
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2
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2
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1
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1
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German
102
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Hollensen, Svend
4
Bjerre, Mogens
2
Hougaard, Søren
2
Opresnik, Marc Oliver
2
Backhaus, Klaus
1
Becker, Niels
1
Bollwitt, Rebecca
1
Bruhn, Manfred
1
Butow, Eric
1
Carù, Antonella
1
Chen, Yu-cheng
1
Duquesnois, Franck
1
Fantapié Altobelli, Claudia
1
Gurău, Călin
1
Henrich, Michael
1
Huang, Chiung-yao
1
Huang, Stephanie Wei-ling
1
Jakubanecs, Alexander
1
Jäger, Nikolai Alexander
1
Kottila, Marja-Riitta
1
Kumar, V.
1
Leboyer, Antoine
1
Lenoir, Anne-Sophie Irène Andrée
1
Lin, Anchor Y.
1
Linnanen, Lassi
1
Malraison, Jean C.
1
Malraison, Jean-Claude
1
Marttila, Esa
1
Meister, Sandra
1
Nagel, Christian Siegfried Anton
1
Raulerson, Peter
1
Rönni, Päivi
1
Schmidt, Robert Christian
1
Schumann, Jan Hendrik
1
Sloev, Igor
1
Supphellen, Magne
1
Thalmann, Julia Kristin
1
Tollin, Karin
1
Totzek, Dirk
1
Tretyak, Olga A.
1
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Helmut-Schmidt-Universität
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1
Diversity in European marketing : text and cases
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
International journal of management & enterprise development : IJMED
1
International journal of quality and service sciences
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing mix decisions : new perspectives and practices
1
Springer-Gabler Research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
3
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
4
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
5
Marketing : a relationship perspective
Hollensen, Svend
;
Opresnik, Marc Oliver
-
2015
-
Second edition
Persistent link: https://www.econbiz.de/10014009182
Saved in:
6
Unprofitable customers in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
Saved in:
7
Market based organizational learning and key customer focus : an empirical investigation into the interplay of these marketing concepts
Becker, Niels
-
2014
Persistent link: https://www.econbiz.de/10010419165
Saved in:
8
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
Saved in:
9
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
10
Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
-
2012
Persistent link: https://www.econbiz.de/10009542441
Saved in:
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