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Search: subject:"Customer cocreation"
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Customer integration
29
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18
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15
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customer co-creation
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4
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3
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2
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2
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2
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ECONIS (ZBW)
32
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9
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1
An extensive framework of customer-to-customer value co-creation practices : a study in a running event context
Nguyen Bac Nguyen
;
Menezes, João
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 182-224
Persistent link: https://www.econbiz.de/10014566259
Saved in:
2
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
3
How does corporate hypocrisy reduce
customer
co-creation
behaviors? : moderated mediation analysis of corporate reputation and self-brand connection
Jung, Chang Mo
;
Hur, Won-Moo
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 205-225
Persistent link: https://www.econbiz.de/10014521082
Saved in:
4
No second chance for a first impression : the role of aesthetics in early access video games
Schlüter, Alexander
;
Waldkirch, Matthias
; …
- In:
International journal of innovation management
25
(
2021
)
10
,
pp. 2140002-1-2140002-22
Persistent link: https://www.econbiz.de/10012939441
Saved in:
5
Engaging in or escaping co-creation? : an analytical model
Van den Broeke, Maud
;
Paparoidamis, Nicholas
- In:
International journal of production economics
231
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012415419
Saved in:
6
Exploring customer engagement in the product vs. service context
Behnam, Mohsen
;
Hollebeek, Linda D.
;
Clark, Moira K.
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502654
Saved in:
7
Engaging
customer
cocreation
in new product development through foreign subsidiaries : influences of multinational corporations' global integration and local adaptation mechanisms
Leung, Fine F.
;
Tse, Caleb H.
;
Yim, Chi-kin
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 59-80
Persistent link: https://www.econbiz.de/10012231120
Saved in:
8
Does the source of external knowledge matter? : examining the role of
customer
co-creation
and partner sourcing in knowledge creation and innovation
Goyal, Sandeep
;
Ahuja, Manju
;
Kankanhalli, Atreyi
- In:
Information & management : the internat. journal of …
57
(
2020
)
6
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012293423
Saved in:
9
When does customer CSR perception lead to customer extra-role behaviors? : the roles of customer spirituality and emotional brand attachment
Hur, Won-Moo
;
Moon, Tae Won
;
Kim, Hanna
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012298813
Saved in:
10
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
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