Allenby, Greg M.; Brazell, Jeff D.; Howell, John R.; … - 2014
the enhanced feature. A special variety of survey analysis called conjoint analysis can be used to estimate demand …. Recently, conjoint methods have been applied in the patent setting but the measures of value used are not based on equilibrium … profits. The Willingness To Pay and Willingness To Buy methods used by conjoint practitioners do not measure the economic …