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~person:"Balmer, John M.T."
~person:"Kitchen, Philip J."
~subject:"Corporate social responsibility"
~subject:"Internet"
~subject:"Marketing management"
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Corporate social responsibility
Internet
Marketing management
Öffentlichkeitsarbeit
13
Public relations
12
Corporate culture
7
Corporate reputation
7
Firmenimage
7
Marketingmanagement
7
Unternehmenskultur
7
Brand management
6
Markenführung
6
Communication
4
Corporate Social Responsibility
4
Corporate identity
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand architecture
3
Corporate brand
3
Markenarchitektur
3
Marketing
3
Advertising
2
CSR
2
Corporate communication
2
Corporate image
2
Kommunikation
2
Leadership
2
public relations
2
Accounting policy
1
Advertising industry
1
Agency theory
1
Beverage industry
1
Beziehungsmarketing
1
Bicycle racing
1
Bilanzpolitik
1
Brand image
1
British Petroleum (BP)
1
Commitment
1
Communications
1
Confidence
1
Corporate brand identification
1
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8
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1
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8
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8
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English
9
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Balmer, John M.T.
Kitchen, Philip J.
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Podnar, Klement
13
Clawson, James G.
10
Langner, Tobias
10
Morsing, Mette
10
Balmer, John M. T.
9
Nielsen, Anne Ellerup
7
Pompper, Donnalyn
7
Andersen, Sophie Esmann
6
Camilleri, Mark Anthony
6
Kim, Sora
6
Pfeffermann, Nicole
6
Saxton, Gregory D.
6
Schoeneborn, Dennis
6
Terlutter, Ralf
6
Cormier, Denis
5
Golob, Urša
5
Grigore, Georgiana
5
Illia, Laura
5
Melewar, T. C.
5
Pozniak, Laetitia
5
Siano, Alfonso
5
Thomsen, Christa
5
Weder, Franzisca
5
Alon, Ilan
4
Bartlett, Jennifer L.
4
Bortree, Denise Sevick
4
Cho, Charles H.
4
Coombs, W. Timothy
4
De Villiers, Charl
4
Elving, Wim J. L.
4
Faber-Wiener, Gabriele
4
Ferguson, Mary Ann
4
Fischer, Thomas M.
4
García-Sánchez, Isabel-María
4
Heath, Robert L.
4
Holtz, Shel
4
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Published in...
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Journal of business research : JBR
3
Corporate reputation review : an international journal
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
9
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9
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
3
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
4
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
5
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
6
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
7
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
8
Corporate marketing, Volume 40, Issue 7\8 : Insights and integration drawn from corporate branding, identity, communication and visual identification
Balmer, John M.T.
-
2006
EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and associated areas. By revisiting past special editions of the EJM devoted to corporate-level concerns, a key aim of this e-book was to provide a platform whereby integrative...
Persistent link: https://www.econbiz.de/10014292697
Saved in:
9
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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