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~person:"Bang, Nguyen"
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Brand management"
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Brand image
Brand management
Consumer behaviour
231
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231
Beziehungsmarketing
66
Relationship marketing
66
Customer satisfaction
64
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64
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58
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49
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40
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Bang, Nguyen
Han, Heesup
Wiedmann, Klaus-Peter
Phau, Ian
39
Loureiro, Sandra Maria Correia
34
Diamantopoulos, Adamantios
27
Melewar, T. C.
26
Ko, Eunju
25
Hollebeek, Linda D.
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Keller, Kevin Lane
21
Huber, Frank
20
Usman, Osly
20
Veloutsou, Cleopatra
20
Dawes, John
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Fetscherin, Marc
16
Paul, Justin
16
Romaniuk, Jenni
16
Septianto, Felix
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Bauer, Hans H.
15
Burmann, Christoph
15
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Ekinci, Yuksel
14
Khamitov, Mansur
14
Martínez-López, Francisco J.
14
Shimul, Anwar Sadat
14
Zarantonello, Lia
14
Batra, Rajeev
13
Christodoulides, George
13
De Chernatony, Leslie
13
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Gottfried Wilhelm Leibniz Universität Hannover
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Journal of travel and tourism marketing
8
International journal of hospitality management
7
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6
Schriftenreihe Marketing, Management
5
International journal of contemporary hospitality management
4
Asia-Pacific journal of business administration
3
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International studies of management and organization
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Journal of fashion marketing and management
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Journal of general management
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing : an international journal
1
Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
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Qualitative market research : an international journal
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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1
The journal of product & brand management
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Tourism management perspectives : TMP
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
6
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
9
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
10
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
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