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~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Valette-Florence, Pierre"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Brand"
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Search: subject:"consumer research"
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Brand image
Brand
Consumer behaviour
290
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290
Deutschland
76
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76
Brand management
61
Markenführung
61
Beziehungsmarketing
60
Relationship marketing
60
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58
Kundenzufriedenheit
58
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52
Luxury goods
41
Luxusgüter
41
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40
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40
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English
51
German
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Bauer, Hans H.
Han, Heesup
Valette-Florence, Pierre
Wiedmann, Klaus-Peter
Phau, Ian
36
Loureiro, Sandra Maria Correia
30
Diamantopoulos, Adamantios
27
Dawes, John
24
Sarkar, Abhigyan
21
Guzman, Francisco
20
Huber, Frank
20
Bang, Nguyen
19
Usman, Osly
19
Ko, Eunju
18
Melewar, T. C.
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Sattler, Henrik
17
Veloutsou, Cleopatra
17
Fournier, Susan
16
Sarkar, Juhi Gahlot
16
Sreejesh, S.
16
Gierl, Heribert
15
MacInnis, Deborah J.
15
Paul, Justin
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Park, C. Whan
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Burmann, Christoph
13
Dubé, Jean-Pierre
13
Hollebeek, Linda D.
13
Ahn, Jiseon
12
Aiello, Gaetano
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Johnson, Lester W.
12
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Journal of business research : JBR
10
Journal of travel and tourism marketing
8
The journal of brand management : an international journal
6
International journal of hospitality management
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Marketing, Management
4
International journal of contemporary hospitality management
3
Journal of retailing and consumer services
2
Psychology & marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Die Betriebswirtschaft : DBW
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of vacation marketing
1
Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Sport management review
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
3
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
4
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
5
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
6
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
7
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
8
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
9
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
10
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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