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~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Luxury goods"
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Brand image
Luxury goods
Consumer behaviour
267
Konsumentenverhalten
267
Deutschland
75
Germany
75
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
58
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58
Brand management
46
Markenführung
46
Markenimage
41
Hotel industry
40
Hotellerie
40
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33
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Bauer, Hans H.
Han, Heesup
Wiedmann, Klaus-Peter
Phau, Ian
47
Ko, Eunju
32
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
26
Christodoulides, George
21
Valette-Florence, Pierre
21
Septianto, Felix
20
Guzman, Francisco
19
Seo, Yuri
19
Usman, Osly
19
Bang, Nguyen
18
Jain, Sheetal
18
Japutra, Arnold
18
Melewar, T. C.
18
Sarkar, Abhigyan
18
Hyun, Sunghyup Sean
17
Paul, Justin
16
Shukla, Paurav
16
Ekinci, Yuksel
15
Hennigs, Nadine
15
Johnson, Lester W.
15
Kapferer, Jean-Noël
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Shimul, Anwar Sadat
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Sreejesh, S.
15
Gierl, Heribert
14
Park, Jungkun
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Balabanis, George
13
Burmann, Christoph
13
Hollebeek, Linda D.
13
Huber, Frank
13
Dens, Nathalie
12
Fetscherin, Marc
12
Jang, Soocheong
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
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Journal of travel and tourism marketing
7
International journal of hospitality management
6
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Schriftenreihe Marketing, Management
4
Psychology & marketing
3
The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Luxury marketing : a challenge for theory and practice
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Tourism and hospitality research : the surrey quarterly review
2
Die Betriebswirtschaft : DBW
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The Oxford handbook of luxury business
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
6
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
7
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
8
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
9
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
10
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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