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~person:"Bergkvist, Lars"
~person:"King, Stephen"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
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Search: subject_exact:"Werbeeffizienz"
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Advertising effects
61
Werbewirkung
61
Advertising
33
Werbung
33
Consumer behaviour
18
Konsumentenverhalten
18
Brand
10
Markenartikel
10
Advertising planning
9
Internet marketing
9
Online-Marketing
9
Werbeplanung
9
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Kinder
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Werbewirtschaft
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Computerspiel
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Creativity
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Measurement
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Messung
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Psychology of advertising
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Public relations
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Werbepsychologie
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advertising
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Öffentlichkeitsarbeit
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Brand management
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Celebrity endorsement
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Celebrity-Werbung
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Fernsehwerbung
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Television advertising
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English
61
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Bergkvist, Lars
King, Stephen
Reijmersdal, Eva A. van
Rosengren, Sara
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Pauwels, Koen
20
Yoon, Hye Jin
20
Bellman, Steven
19
Huber, Frank
19
Stafford, Marla Royne
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Phau, Ian
15
Varan, Duane
15
Franses, Philip Hans
14
Poels, Karolien
14
Rozendaal, Esther
14
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Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the review of marketing communications
7
Journal of advertising research
5
Cutting edge international research
2
European journal of marketing : EJM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Psychology & marketing
2
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
Journal of advertising
1
Journal of marketing
1
Journal of promotion management : JPM
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The journal of product & brand management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
61
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61
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
4
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
5
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
6
Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
Saved in:
7
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Saved in:
8
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
9
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
10
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
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