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~person:"Bergkvist, Lars"
~person:"King, Stephen"
~person:"Reijmersdal, Eva A. van"
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Search: subject_exact:"Werbeeffizienz"
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Advertising effects
41
Werbewirkung
41
Advertising
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9
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Product Placement
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Bergkvist, Lars
King, Stephen
Reijmersdal, Eva A. van
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
32
Esch, Franz-Rudolf
30
Eisend, Martin
27
Diehl, Sandra
22
Taylor, Charles Raymond
22
Septianto, Felix
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Terlutter, Ralf
20
Bellman, Steven
19
Yoon, Hye Jin
19
Chang, Chingching
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Hudders, Liselot
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Yoon, Sukki
18
Dahlén, Micael
17
Mueller, Barbara
17
Stafford, Marla Royne
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Rosengren, Sara
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
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Muehling, Darrel D.
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Phau, Ian
15
Roy, Subhadip
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Tucker, Catherine
15
Varan, Duane
15
Rozendaal, Esther
14
Wilson, Rick T.
14
Choi, Yung Kyun
13
Ilicic, Jasmina
13
Kaiser, Harry M.
13
Kennedy, Rachel
13
Pauwels, Koen
13
Wilbur, Kenneth C.
13
Bakir, Aysen
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International journal of advertising : the quarterly review of marketing communications
10
A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
3
Cutting edge international research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
Journal of marketing communications
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Journal of promotion management : JPM
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Psychology & marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
41
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
Saved in:
4
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Saved in:
7
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
8
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
9
Construct measurement in advertising research
Bergkvist, Lars
;
Langner, Tobias
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 129-140
Persistent link: https://www.econbiz.de/10011686484
Saved in:
10
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
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