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~person:"Bruhn, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~subject:"Kundenintegration"
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Brand loyalty
Customer satisfaction
Electronic Commerce
Kundenintegration
Beziehungsmarketing
141
Relationship marketing
141
Theorie
47
Theory
47
Deutschland
35
Germany
35
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
28
Markenführung
28
Dienstleistungsqualität
26
Service quality
26
Kundenmanagement
24
Kundenzufriedenheit
21
Marketing
21
Beziehungsmanagement
20
Brand image
20
Markenimage
20
Management
19
Kundenorientierung
17
Marketing management
17
Marketingmanagement
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Lieferantenmanagement
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Supplier relationship management
16
Quality management
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Qualitätsmanagement
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Social Web
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Social web
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14
Markenartikel
14
Unternehmen
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Customer integration
13
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11
Dienstleistungsmanagement
11
Kundenbindung
10
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10
Service management
10
Customer value
9
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Article
32
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English
22
German
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Bruhn, Manfred
Loureiro, Sandra Maria Correia
Han, Heesup
36
Hollebeek, Linda D.
33
Piller, Frank T.
26
Prentice, Catherine
23
Homburg, Christian
22
Mattila, Anna S.
20
Svensson, Göran
20
Gil Saura, Irene
19
Mittal, Vikas
17
Reichwald, Ralf
17
Aksoy, Lerzan
16
Rather, Raouf Ahmad
16
Usman, Osly
16
Verhoef, Peter C.
16
Hyun, Sunghyup Sean
15
Khan, Imran
15
Kumar, V.
15
Quach, Sara
15
Rahman, Zillur
15
Gustafsson, Anders
14
Thaichon, Park
14
Bauer, Hans H.
13
Klaus, Philipp
13
Stauss, Bernd
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bang, Nguyen
12
Bilgihan, Anil
12
Brodie, Roderick J.
12
Conduit, Jodie
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Töpfer, Armin
12
Wieseke, Jan
12
Wirtz, Bernd W.
12
Ahn, Jiseon
11
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Wirtschaftswissenschaftliches Zentrum <Basel>
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Forum Dienstleistungsmanagement
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
International journal of hospitality management
2
Kundenintegration : Forum Dienstleistungsmanagement
2
Marketing : ZFP ; journal of research and management
2
Wissenschaft & Praxis
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Gabler Wissenschaft & Praxis
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handelsforschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of customer behaviour
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Kredit und Kapital
1
Nr. 1(2011)
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
The journal of product & brand management
1
WWZ Forum - Forschungsberichte
1
WWZ working paper
1
WWZ-Forschungsbericht
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
38
USB Cologne (business full texts)
1
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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