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~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Sesé, F. Javier"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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Subject
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Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
52
Konsumentenverhalten
52
Customer satisfaction
35
Kundenzufriedenheit
35
Brand management
29
Markenführung
29
Dienstleistungsqualität
21
Service quality
21
Brand image
18
Markenimage
18
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Lieferantenmanagement
10
Salespeople
10
Supplier relationship management
10
Verkaufspersonal
10
B-to-B-Marketing
9
Business-to-business marketing
9
Marketing management
9
Marketingmanagement
9
Customer engagement
8
Customer integration
8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Relationship quality
7
Viral marketing
7
Virales Marketing
7
Confidence
6
Customer value
6
Emotion
6
Kundenwert
6
Vertrauen
6
Beschwerdemanagement
5
Complaint management
5
Higher education institution
5
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Undetermined
50
Free
5
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Article
84
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
85
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
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Non-commercial literature
3
Working Paper
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Collection of articles of several authors
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Sammelwerk
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English
83
German
2
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Casidy, Riza
Loureiro, Sandra Maria Correia
Sesé, F. Javier
Wieseke, Jan
Han, Heesup
53
Kumar, V.
49
Hollebeek, Linda D.
42
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Karjaluoto, Heikki
19
Khan, Imran
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Gustafsson, Anders
18
Kim, Wansoo
18
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of promotion management : innovations in planning and applied research
7
Journal of service research : JSR
7
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
Journal of marketing
5
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Journal of service research
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business research quarterly : BRQ
1
Cogent business & management
1
European journal of marketing
1
European management review : the journal of the European Academy of Management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Service business
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
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ECONIS (ZBW)
85
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85
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
5
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
6
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
7
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
10
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
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