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~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: "Customer relationship management"
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Beziehungsmarketing
68
Relationship marketing
68
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
30
Markenführung
30
Customer satisfaction
29
Kundenzufriedenheit
29
Brand image
19
Markenimage
19
Dienstleistungsqualität
15
Service quality
15
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Salespeople
10
Verkaufspersonal
10
Internet marketing
8
Lieferantenmanagement
8
Online-Marketing
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer engagement
7
Customer integration
7
Kundenintegration
7
Relationship quality
7
Viral marketing
7
Virales Marketing
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Deutschland
5
Germany
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5
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Article
67
Book / Working Paper
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
66
Arbeitspapier
2
Book section
2
Collection of articles of several authors
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
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Working Paper
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English
65
German
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Casidy, Riza
Loureiro, Sandra Maria Correia
Wieseke, Jan
Bruhn, Manfred
68
Homburg, Christian
58
Kumar, V.
58
Han, Heesup
53
Hollebeek, Linda D.
46
Verhoef, Peter C.
40
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
33
Prentice, Catherine
30
Svensson, Göran
30
Krafft, Manfred
29
Thaichon, Park
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Grewal, Dhruv
26
Quach, Sara
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Stock-Homburg, Ruth
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Rather, Raouf Ahmad
22
Gustafsson, Anders
21
Meyer, Anton
21
Neslin, Scott A.
21
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Journal of promotion management : innovations in planning and applied research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing and consumer services
6
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
68
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
6
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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