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~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Search: "Customer relationship management"
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Beziehungsmarketing
67
Relationship marketing
67
Consumer behaviour
39
Konsumentenverhalten
39
Brand management
29
Markenführung
29
Customer satisfaction
28
Kundenzufriedenheit
28
Brand image
18
Markenimage
18
Dienstleistungsqualität
15
Service quality
15
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Salespeople
10
Verkaufspersonal
10
B-to-B-Marketing
7
Business-to-business marketing
7
Customer engagement
7
Customer integration
7
Internet marketing
7
Kundenintegration
7
Lieferantenmanagement
7
Online-Marketing
7
Relationship quality
7
Supplier relationship management
7
Viral marketing
7
Virales Marketing
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Higher education institution
5
Hochschule
5
Selling
5
Trust
5
Verkauf
5
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Article
65
Book / Working Paper
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
66
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Sammelwerk
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Working Paper
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English
64
German
3
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Casidy, Riza
Loureiro, Sandra Maria Correia
Wieseke, Jan
Han, Heesup
53
Kumar, V.
51
Hollebeek, Linda D.
45
Homburg, Christian
45
Bruhn, Manfred
43
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Herrmann, Andreas
33
Palmatier, Robert W.
33
Smith, Alan D.
31
Prentice, Catherine
30
Svensson, Göran
30
Grewal, Dhruv
25
Walsh, Gianfranco
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Bang, Nguyen
23
Huber, Frank
23
Klaus, Philipp
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Krafft, Manfred
20
Kumar, Vikas
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Ahn, Jiseon
18
Gustafsson, Anders
18
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Journal of promotion management : innovations in planning and applied research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing and consumer services
6
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent business & management
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
67
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67
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
6
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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