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~person:"Casidy, Riza"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wieseke, Jan"
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Beziehungsmarketing
72
Relationship marketing
72
Consumer behaviour
40
Konsumentenverhalten
40
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
30
Markenführung
30
Brand image
19
Markenimage
19
Dienstleistungsqualität
16
Service quality
16
Brand
12
Markenartikel
12
Social Web
12
Social web
12
Salespeople
10
Verkaufspersonal
10
Internet marketing
8
Lieferantenmanagement
8
Online-Marketing
8
Supplier relationship management
8
B-to-B-Marketing
7
Business-to-business marketing
7
Customer engagement
7
Customer integration
7
Kundenintegration
7
Relationship quality
7
Viral marketing
7
Virales Marketing
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Confidence
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Deutschland
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Emotion
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Germany
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Marketing management
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Marketingmanagement
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Vertrauen
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68
German
4
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Casidy, Riza
Loureiro, Sandra Maria Correia
Wieseke, Jan
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
54
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Journal of promotion management : innovations in planning and applied research
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing and consumer services
6
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Journal of service research : JSR
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Marketing intelligence & planning
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business economics : JBE
1
Journal of hospitality marketing & management
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
72
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Maximizing customer adoption outcomes in emerging industrial markets via supplier innovativeness and relationship quality
Nyadzayo, Munyaradzi
;
Casidy, Riza
;
Mohan, Mayoor
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 958-973
Persistent link: https://www.econbiz.de/10014227520
Saved in:
4
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
5
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
6
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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