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~person:"Craig, C. S."
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Globales Marketing"
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International marketing
17
Internationales Marketing
17
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5
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4
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4
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3
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2
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Craig, C. S.
Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Douglas, Susan P.
14
Kotabe, Masaaki
11
Meissner, Hans Günther
8
Zentes, Joachim
7
Cavusgil, S. Tamer
6
Lingenfelder, Michael
6
Samiee, Saeed
6
Solberg, Carl Arthur
6
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5
Czinkota, Michael R.
5
Ghauri, Pervez N.
5
Griffith, David A.
5
Jain, Subhash C.
5
Sander, Matthias
5
Schmid, Stefan
5
Schramm-Klein, Hanna
5
Svensson, Göran
5
Aulakh, Preet S.
4
Katsikeas, Constantine S.
4
Knight, Gary A.
4
Kowalik, Izabela
4
Morschett, Dirk
4
Okazaki, Shintaro
4
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4
Schwarz-Musch, Alexander
4
Swoboda, Bernhard
4
Wilkinson, Timothy J.
4
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4
Aurifeille, Jacques-Marie
3
Buckley, Peter J.
3
Diamantopoulos, Adamantios
3
Diehl, Sandra
3
Elg, Ulf
3
Hu, Zuohao
3
Johansson, Johny K.
3
Julian, Craig C.
3
Koed Madsen, Tage
3
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3
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International marketing ; Vol. 1
2
Anxieties and management responses in international business
1
Challenges and solutions for international marketing management
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing ; Vol. 2
1
International marketing ; Vol. II
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Perspectives on international marketing - re-issued
1
The SAGE handbook of marketing ethics
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
17
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1
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
2
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
Saved in:
3
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
4
Research developments in international marketing : a European perspective
Ford, David
;
Leonidou, Leonidas C.
- In:
Perspectives on international marketing - re-issued
,
(pp. 3-32)
.
2012
Persistent link: https://www.econbiz.de/10009684127
Saved in:
5
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
6
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
7
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
8
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
9
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
10
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
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