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~person:"Das, Gopal"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
39
Konsumentenverhalten
39
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
13
Relationship marketing
13
Markenimage
11
Brand management
7
India
7
Indien
7
Markenführung
7
Online retailing
5
Online-Handel
5
Purchase intention
5
Emotion
4
purchase intention
4
Advertising
3
Advertising effects
3
Arousal
3
Bekleidung
3
Clothing
3
Confidence
3
E-commerce
3
Gender
3
Geschlecht
3
Personality psychology
3
Persönlichkeitspsychologie
3
Vertrauen
3
Werbewirkung
3
Werbung
3
AHP approach
2
AHP-Verfahren
2
Bekleidungsindustrie
2
Bio-Lebensmittel
2
Brand
2
Clothing industry
2
Customer satisfaction
2
Customer value
2
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Article
16
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Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
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Aufsatz in Zeitschrift
16
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English
16
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Das, Gopal
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Hollebeek, Linda D.
26
Phau, Ian
26
Filieri, Raffaele
25
Bang, Nguyen
24
Prentice, Catherine
24
Jang, Soocheong
23
Dwivedi, Yogesh Kumar
22
Sreejesh, S.
22
Japutra, Arnold
21
Paul, Justin
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Park, Jungkun
19
Sarkar, Abhigyan
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Ekinci, Yuksel
17
Ko, Eunju
17
Quach, Sara
17
Rita, Paulo
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Johnson, Lester W.
16
Khan, Imran
16
Law, Chun Hung Roberts
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Gierl, Heribert
15
Gursoy, Dogan
15
Hanks, Lydia
15
Lee, Seonjeong
15
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Journal of retailing and consumer services
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of strategic marketing
1
Psychology & marketing
1
The marketing review
1
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ECONIS (ZBW)
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
3
Improving base-of-the-pyramid consumer welfare through mobile technology services
Pandey, Devansh
;
Mukherjee, Srabanti
;
Das, Gopal
; …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 232-244
Persistent link: https://www.econbiz.de/10013407479
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
6
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
7
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
8
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
9
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
10
An internet information search channel evaluation model : the role of internet usage skills and psychological parameters
Khatwani, Gaurav
;
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 299-314
Persistent link: https://www.econbiz.de/10011523799
Saved in:
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