//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dolen, Willemijn M. van"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
~subject:"Complaint management"
~subject:"Online retailing"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Complaint management
Online retailing
Online-Marketing
Social Web
23
Social web
23
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
12
Relationship marketing
12
Internet marketing
11
Brand management
7
Markenführung
7
Markenimage
7
Customer integration
5
Kundenintegration
5
Online-Handel
4
Consumer engagement
3
Social media
3
Brand
2
Corporate reputation
2
Customer engagement
2
Emotion
2
Engagement
2
Ernährungsindustrie
2
Firmenimage
2
Food industry
2
Internet
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Netnography
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Virtual reality
2
Virtuelle Realität
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Advertising
1
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
17
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
17
Author
All
Dolen, Willemijn M. van
Hollebeek, Linda D.
Law, Chun Hung Roberts
18
Dwivedi, Yogesh Kumar
17
Loureiro, Sandra Maria Correia
17
Filieri, Raffaele
14
Rita, Paulo
14
Harrigan, Paul
13
Hajli, Nick
12
Kumar, Vikas
11
Bigné Alcañiz, J. Enrique
10
Liang, Sai
9
Schweidel, David A.
9
Thaichon, Park
9
Vrontis, Demetris
9
Ye, Qiang
9
Akram, Umair
8
Fogel, Joshua
8
Hudders, Liselot
8
Karjaluoto, Heikki
8
Ko, Eunju
8
Schivinski, Bruno
8
Soutar, Geoffrey N.
8
Tan, Yong
8
Bilgihan, Anil
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hazari, Sunil
7
Hennig-Thurau, Thorsten
7
Hong, Yili
7
Kian Yeik Koay
7
Kim, Juran
7
Kim, Woo Gon
7
Kumar, Jitender
7
Kunkel, Thilo
7
Michaelidou, Nina
7
Moro, Sérgio
7
Noort, Guda van
7
Okumus, Fevzi
7
Phua, Joe
7
Pitt, Leyland F.
7
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Psychology & marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
5
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
9
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->