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~person:"Douglas, Susan P."
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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International marketing
13
Internationales Marketing
13
Globalisierung
4
Globalization
4
Marketing management
3
Marketingmanagement
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Emerging economies
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Schwellenländer
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Welt
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Douglas, Susan P.
Kotabe, Masaaki
10
Craig, C. S.
8
Meissner, Hans Günther
8
Zentes, Joachim
7
Cavusgil, S. Tamer
6
Samiee, Saeed
6
Solberg, Carl Arthur
6
Andersson, Svante
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Czinkota, Michael R.
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Ghauri, Pervez N.
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Griffith, David A.
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Jain, Subhash C.
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Lingenfelder, Michael
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Sander, Matthias
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Schramm-Klein, Hanna
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Svensson, Göran
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Aulakh, Preet S.
4
Knight, Gary A.
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Kowalik, Izabela
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Leonidou, Leonidas C.
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Morschett, Dirk
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Okazaki, Shintaro
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Schmid, Stefan
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Swoboda, Bernhard
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Wilkinson, Timothy J.
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Yip, George S.
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Aurifeille, Jacques-Marie
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Buckley, Peter J.
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Diamantopoulos, Adamantios
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Diehl, Sandra
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Elg, Ulf
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Hu, Zuohao
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Johansson, Johny K.
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Julian, Craig C.
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Katsikeas, Constantine S.
3
Koed Madsen, Tage
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Magnusson, Peter
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International marketing ; Vol. 1
3
Effects of globalization on the firm
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of research in international marketing
1
Handbook of research on international advertising
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International marketing ; Vol. 2
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
The Sage handbook of advertising
1
The past, present and future of international business & management
1
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ECONIS (ZBW)
13
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1
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
2
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
3
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
Saved in:
4
Reassessing global marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
International business scholarship : AIB fellows on the …
,
(pp. 139-153)
.
2008
Persistent link: https://www.econbiz.de/10003774050
Saved in:
5
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
6
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
Saved in:
7
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
8
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
9
Advertising across cultures
Douglas, Susan P.
;
Craig, C. S.
- In:
The Sage handbook of advertising
,
(pp. 416-429)
.
2007
Persistent link: https://www.econbiz.de/10003570577
Saved in:
10
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
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