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~person:"Ehret, Michael"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Product management"
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B-to-B-Marketing
Product management
Marketing
144
Theorie
76
Theory
76
Marktforschung
71
Market research
66
Marketingmanagement
61
Marketing management
57
Marketing theory
42
Marketingtheorie
42
Deutschland
32
Germany
32
Business-to-business marketing
27
Beziehungsmarketing
26
Relationship marketing
26
Lieferantenmanagement
23
Supplier relationship management
23
Unternehmen
19
Kommunikation
18
Consumer behaviour
17
Konsumentenverhalten
17
Werbung
17
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Produktmanagement
13
Strategisches Management
13
Brand management
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Innovationsmanagement
9
Kundenzufriedenheit
9
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3
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2
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1
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German
25
English
15
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Ehret, Michael
Malhotra, Naresh K.
Pepels, Werner
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Homburg, Christian
23
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
20
Lindgreen, Adam
18
Voeth, Markus
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Herrmann, Andreas
16
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Huber, Frank
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Di Benedetto, C. Anthony
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Agnihotri, Raj
12
Albers, Sönke
12
Cova, Bernard
12
Kumar, V.
12
Schmitz, Christian
12
Terho, Harri
12
Brennan, Ross
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Duncker & Humblot
2
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
Journal of business research : JBR
2
Psychology & marketing
2
Advances in services marketing
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Journal of Business & Industrial Marketing
1
Legends in marketing
1
Praktische Betriebswirtschaft
1
SpringerLink / Bücher
1
Volume 21, Issue 2
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ECONIS (ZBW)
39
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1
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39
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date (oldest first)
1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
"Good times - bad times" : relationship
marketing
through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
4
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Business models : impact on business markets and opportunities for
marketing
research
Ehret, Michael
;
Kashyap, Vishal
;
Wirtz, Jochen
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
Saved in:
7
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-
Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
8
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
9
Relational governance mechanisms and uncertainties in nonownership services
Ndubisi, Nelson Oly
;
Ehret, Michael
;
Wirtz, Jochen
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 250-266
Persistent link: https://www.econbiz.de/10011458433
Saved in:
10
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
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