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~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~subject:"Australia"
~subject:"Video game"
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Australia
Video game
Advertising effects
59
Werbewirkung
59
Advertising
21
Werbung
21
Consumer behaviour
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Konsumentenverhalten
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Emotion
13
Product Placement
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Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Sreejesh, S.
8
Vashisht, Devika
7
Terlutter, Ralf
6
Ghosh, Tathagata
5
Pelsmacker, Patrick de
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Waiguny, Martin K. J.
4
An, Soontae
3
Cauberghe, Verolien
3
Chen, Huan
3
Dens, Nathalie
3
Hernandez, Monica D.
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Poels, Karolien
3
Ponnet, Koen
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Auty, Susan
2
Burmann, Christoph
2
Cauberghe, Veroline
2
Dardis, Frank E.
2
Eastin, Matthew S.
2
Hang, Haiming
2
Hernández, Asunción
2
Huber, Frank
2
Hudders, Liselot
2
Hwang, Yongjin
2
Jayasinghe, Laknath
2
Küster, Inés
2
Marchegiani, Christopher
2
Martí-Parreño, José
2
Minor, Michael
2
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International journal of advertising : the review of marketing communications
2
Young consumers : insight and ideas for responsible marketers
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
10
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009768448
Saved in:
6
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
9
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
10
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
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