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~person:"Ghauri, Pervez N."
~person:"Javalgi, Rajshekhar G."
~subject:"France"
~subject:"Frankreich"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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France
Frankreich
Multinationales Unternehmen
USA
International marketing
29
Internationales Marketing
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Marketing management
8
Marketingmanagement
8
Firm performance
6
International market entry
6
Internationaler Markteintritt
6
Unternehmenserfolg
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Business start-up
5
Globalisierung
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Globalization
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Transnational corporation
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Export venture performance
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SME
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Ambidextrous organization
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Bibliometrics
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Consumer behaviour
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Corporate Social Responsibility
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Ghauri, Pervez N.
Javalgi, Rajshekhar G.
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Zentes, Joachim
9
Radebaugh, Lee H.
8
Ball, Donald A.
7
Keegan, Warren J.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Jain, Subhash C.
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Fuchs, Manfred
4
Griffith, David A.
4
Homburg, Christian
4
Jansson, Hans
4
Kraus, Sascha
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Trabold, Harald
4
Westjohn, Stanford A.
4
Aggarwal, Praveen
3
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International business review : the official journal of the European International Business Academy
2
Journal of business research : JBR
2
Business horizons
1
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
12
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1
International new venture performance : role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities
Buccieri, Dominic
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
29
(
2020
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012175495
Saved in:
2
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
3
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
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