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~person:"Gil Saura, Irene"
~person:"Iglesias, Oriol"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Brand equity
10
Brand image
10
Markenimage
10
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
Retail trade
4
Satisfaction
3
Brand loyalty
2
Common method variance
2
Customer perceived ethicality
2
Generalizability theory
2
Innovation
2
Perceived quality
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Retailing
2
Viral marketing
2
Virales Marketing
2
"Green" practices
1
Advanced technology
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B-to-B-Marketing
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B2B relations
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Banking industry
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Behavioral intentions
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Betriebliche Wertschöpfung
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Brand
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Brand architecture
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Brand associations
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Brand awareness
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Business ethics
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Business-to-business marketing
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Confidence
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Corporate brands
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1
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Aufsatz in Zeitschrift
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11
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Gil Saura, Irene
Iglesias, Oriol
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Paul, Justin
5
Schivinski, Bruno
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Butt, Muhammad Mohsin
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Rahman, Mahabubur
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Ekinci, Yuksel
3
Gray, David
3
Kim, Changju
3
Lambkin, Mary
3
Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Schmitt, Bernd
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
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The journal of brand management : an international journal
3
Journal of business ethics : JOBE
2
The journal of product & brand management
2
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of services marketing
1
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ECONIS (ZBW)
11
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10012120865
Saved in:
6
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
7
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
8
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
9
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
10
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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