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~person:"Gil Saura, Irene"
~person:"Loureiro, Sandra Maria Correia"
~person:"Töpfer, Armin"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
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Search: "Customer relationship management"
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Beziehungsmarketing
Customer satisfaction
Relationship marketing
95
Consumer behaviour
38
Konsumentenverhalten
38
Kundenzufriedenheit
37
Brand management
33
Markenführung
33
Brand image
28
Markenimage
28
Dienstleistungsqualität
18
Service quality
18
Einzelhandel
16
Retail trade
16
Social Web
12
Social web
12
Brand
11
Markenartikel
11
Theorie
10
Theory
10
Customer value
9
Deutschland
9
Germany
9
Kundenwert
9
Lieferantenmanagement
9
Supplier relationship management
9
Internet marketing
8
Measurement
8
Messung
8
Online-Marketing
8
Brand loyalty
7
Customer engagement
7
Customer integration
7
Hotel industry
7
Hotellerie
7
Kundenintegration
7
Spain
7
Spanien
7
Verbraucherzufriedenheit
7
Viral marketing
7
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41
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Article
89
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7
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64
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64
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26
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26
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4
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
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Bibliografie enthalten
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Bibliography included
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Handbook
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Handbuch
1
Hochschulschrift
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Language
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English
66
German
30
Author
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Gil Saura, Irene
Loureiro, Sandra Maria Correia
Töpfer, Armin
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
47
Piller, Frank T.
46
Stauss, Bernd
46
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Springer Fachmedien Wiesbaden
1
Published in...
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
20
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of hospitality marketing & management
3
International journal of retail and distribution management
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The journal of services marketing
2
The service industries journal
2
Benchmarking - Weg zu unternehmerischen Spitzenleistungen : [18. und 19. Oktober 1996] ; [Internationale Fachtagung zum Thema "Benchmarking - Weg zu unternehmerischen Spitzenleistungen"]
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European retail research
1
Gabler Edition Wissenschaft / Forum Marketing
1
Handelsforschung
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of electronic commerce research : JECR
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenbeziehungen im Dienstleistungsbereich
1
Service business
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategic marketing in tourism services
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
96
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96
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
7
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
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