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~person:"Gil Saura, Irene"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Customer satisfaction
Markenführung
Beziehungsmarketing
66
Relationship marketing
66
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
32
Brand image
28
Markenimage
28
Kundenzufriedenheit
26
Dienstleistungsqualität
18
Service quality
18
Einzelhandel
16
Retail trade
16
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Customer value
8
Internet marketing
8
Kundenwert
8
Online-Marketing
8
Brand loyalty
7
Customer engagement
7
Customer integration
7
Hotel industry
7
Hotellerie
7
Kundenintegration
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Viral marketing
7
Virales Marketing
7
Satisfaction
6
Betriebliche Wertschöpfung
5
Brand equity
5
Confidence
5
Information technology
5
Informationstechnik
5
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Online availability
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Undetermined
30
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4
Type of publication
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Article
48
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
47
Aufsatz in Zeitschrift
47
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
49
Author
All
Gil Saura, Irene
Loureiro, Sandra Maria Correia
Han, Heesup
37
Homburg, Christian
23
Prentice, Catherine
22
Hollebeek, Linda D.
21
Mattila, Anna S.
21
Svensson, Göran
19
Rather, Raouf Ahmad
18
Hyun, Sunghyup Sean
16
Khan, Imran
16
Mittal, Vikas
16
Huber, Frank
15
Usman, Osly
15
Ahn, Jiseon
14
Aksoy, Lerzan
14
Bilgihan, Anil
14
Bruhn, Manfred
14
Gustafsson, Anders
14
Quach, Sara
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Fetscherin, Marc
13
Japutra, Arnold
13
King, Ceridwyn
13
Rahman, Zillur
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Casidy, Riza
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Klaus, Philipp
12
Kumar, Vikas
12
Stock-Homburg, Ruth
12
Töpfer, Armin
12
Blut, Markus
11
Fournier, Susan
11
Keiningham, Timothy
11
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Published in...
All
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing and consumer services
5
International journal of hospitality management
4
The journal of brand management : an international journal
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of vacation marketing : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
European retail research
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision : MD
1
Service business
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
49
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49
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date (oldest first)
1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
8
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
9
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
10
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
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