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~person:"Grewal, Dhruv"
~person:"Karjaluoto, Heikki"
~person:"Kreutzer, Ralf T."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Search: "Customer relationship management"
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Beziehungsmarketing
58
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58
Consumer behaviour
26
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17
Internet marketing
12
Online-Marketing
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8
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Grewal, Dhruv
Karjaluoto, Heikki
Kreutzer, Ralf T.
Bruhn, Manfred
74
Homburg, Christian
65
Kumar, V.
58
Han, Heesup
52
Hollebeek, Linda D.
43
Verhoef, Peter C.
40
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
34
Palmatier, Robert W.
33
Smith, Alan D.
33
Krafft, Manfred
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Evanschitzky, Heiner
27
Stauss, Bernd
27
Thaichon, Park
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Töpfer, Armin
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Quach, Sara
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Klaus, Philipp
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Ruyter, Ko de
23
Stock-Homburg, Ruth
23
Vrontis, Demetris
23
Eggert, Andreas
22
Matzler, Kurt
22
Meyer, Anton
21
Neslin, Scott A.
21
Wieseke, Jan
21
Wong, IpKin Anthony
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Journal of retailing
8
Journal of the Academy of Marketing Science
4
Contemporary issues in digital marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
The international review of retail, distribution and consumer research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Business intelligence and analytics in small and medium enterprises
1
Business process management journal
1
Business strategy and the environment
1
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
1
Customer relationship management in electronic markets
1
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on customer engagement
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic finance : IJEF
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Lehrbuch
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Marketing intelligence & planning
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The journal of business & industrial marketing
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ECONIS (ZBW)
59
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
6
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
8
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
9
The antecedents and outcomes of online consumer brand experience
Konttinen, Joel
;
Karjaluoto, Heikki
;
Shaikh, Aijaz. A.
- In:
Contemporary issues in digital marketing
,
(pp. 49-60)
.
2022
Persistent link: https://www.econbiz.de/10012698273
Saved in:
10
Future look : communicating with customers using digital channels
Niininen, Outi
;
Singaraju, Stephen Pragasam
; …
- In:
Contemporary issues in digital marketing
,
(pp. 165-175)
.
2022
Persistent link: https://www.econbiz.de/10012698325
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