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~person:"Gupta, Suraksha"
~subject:"Brand management"
~type:"article"
~type:"book"
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Search: subject_exact:"Markenidentität"
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Brand management
Brand image
16
Markenimage
16
Markenführung
12
Brand
7
Markenartikel
7
Consumer behaviour
6
Konsumentenverhalten
6
Corporate reputation
3
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3
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Standortmarketing
3
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Brand competitiveness
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Brand value
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Innovationsakzeptanz
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Marketing management
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Marketingmanagement
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Bottom of the pyramid (BoP)
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Brand adoption
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Brand differentiation
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Brand knowledge
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Gupta, Suraksha
Burmann, Christoph
60
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Bruhn, Manfred
16
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Romaniuk, Jenni
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
King, Ceridwyn
13
Kumar, Vikas
13
Piehler, Rico
13
Rahman, Zillur
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Huber, Frank
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
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Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Thunderbird international business review
2
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
12
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Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
4
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
5
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
10
A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
Saved in:
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