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~person:"Han, Heesup"
~subject:"Internationales Marketing"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenimage"
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Internationales Marketing
Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenimage
Brand management
24
Markenführung
24
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
15
Beziehungsmarketing
11
Relationship marketing
11
Brand
9
Markenartikel
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand loyalty
7
Markentreue
7
Hotel industry
5
Hotellerie
5
Perception
4
Wahrnehmung
4
Brand prestige
3
COVID-19
3
Confidence
3
Coronavirus
3
Cruise
3
Customer integration
3
Dienstleistungsqualität
3
Gastronomie
3
Kreuzfahrt
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Restaurant industry
3
Service quality
3
Vertrauen
3
brand loyalty
3
brand prestige
3
social value
3
Advertising effects
2
Brand personality
2
Casino
2
Corporate Social Responsibility
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Han, Heesup
Burmann, Christoph
65
Keller, Kevin Lane
27
Loureiro, Sandra Maria Correia
26
Melewar, T. C.
26
Phau, Ian
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
De Chernatony, Leslie
20
Guzman, Francisco
20
Japutra, Arnold
20
Baumgarth, Carsten
19
Schade, Michael
19
Sarkar, Abhigyan
18
Bruhn, Manfred
16
Esch, Franz-Rudolf
16
MacInnis, Deborah J.
16
Piehler, Rico
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Huber, Frank
15
Khan, Imran
15
Romaniuk, Jenni
15
Batra, Rajeev
14
Christodoulides, George
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Gupta, Suraksha
13
Hegner, Sabrina
13
King, Ceridwyn
13
Kumar, Vikas
13
Meffert, Heribert
13
Rahman, Zillur
13
Sattler, Henrik
13
Swoboda, Bernhard
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Grohmann, Bianca
12
Park, Jungkun
12
Shimul, Anwar Sadat
12
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Journal of travel and tourism marketing
5
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of vacation marketing
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
15
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
3
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
4
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
7
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
8
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
9
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
10
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
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