//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Harrigan, Paul"
~person:"Mattila, Anna S."
~person:"Wangenheim, Florian von"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
102
Konsumentenverhalten
102
Relationship marketing
76
Dienstleistungsqualität
39
Service quality
39
Customer satisfaction
38
Kundenzufriedenheit
38
Beschwerdemanagement
24
Complaint management
24
Corporate Social Responsibility
20
Corporate social responsibility
20
Hotel industry
20
Hotellerie
20
USA
19
United States
19
Gastronomie
18
Restaurant industry
18
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Customer service
13
Gastgewerbe
13
Hospitality industry
13
Kundenservice
13
Brand management
11
Emotion
11
Experiment
11
Markenführung
11
Preismanagement
10
Pricing strategy
10
Deutschland
9
Germany
9
Viral marketing
9
Virales Marketing
9
Advertising effects
8
Customer integration
8
KMU
8
Kundenbindungsprogramm
8
more ...
less ...
Online availability
All
Undetermined
35
Free
6
Type of publication
All
Article
69
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
69
Arbeitspapier
7
Graue Literatur
5
Non-commercial literature
5
Aufsatz im Buch
4
Book section
4
Hochschulschrift
2
Thesis
2
more ...
less ...
Language
All
English
73
German
3
Author
All
Harrigan, Paul
Mattila, Anna S.
Wangenheim, Florian von
Han, Heesup
53
Kumar, V.
51
Homburg, Christian
45
Hollebeek, Linda D.
43
Verhoef, Peter C.
39
Gil Saura, Irene
35
Van den Poel, Dirk
32
Prentice, Catherine
31
Smith, Alan D.
31
Palmatier, Robert W.
30
Svensson, Göran
30
Bruhn, Manfred
28
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Agnihotri, Raj
24
Grewal, Dhruv
24
Huber, Frank
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Bauer, Hans H.
23
Klaus, Philipp
23
Neslin, Scott A.
23
Thaichon, Park
23
Vrontis, Demetris
23
Rather, Raouf Ahmad
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Quach, Sara
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Heinonen, Kristina
20
Kumar, Vikas
20
Sesé, F. Javier
20
So, Kevin Kam Fung
20
Karjaluoto, Heikki
19
Khan, Imran
19
more ...
less ...
Published in...
All
International journal of hospitality management
9
Journal of business research : JBR
7
The journal of services marketing
7
Working paper / International University in Germany, School of Business Administration
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service research : JSR
4
Journal of hospitality marketing & management
3
Journal of strategic marketing
3
Australasian marketing journal
2
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : ZFP ; journal of research and management
2
Services marketing quarterly
2
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Schmalenbach business review : sbr
1
Small enterprise research : SER ; the Journal of SEAANZ
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
Showing
1
-
10
of
76
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking social media to customer relationship
management
(CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
Saved in:
2
Improving service
management
in budget hotels
Peng, Jianping
;
Zhao, Xinyuan
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 139-148
Persistent link: https://www.econbiz.de/10011379970
Saved in:
3
CRM to social CRM : the integration of new technologies into customer relationship
management
Choudhury, Musfiq Mannan
;
Harrigan, Paul
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
Saved in:
4
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
10
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->