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~person:"Hennigs, Nadine"
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Search: subject:"Luxusgüter"
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Luxury goods
20
Luxusgüter
20
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
5
Brand management
5
Markenführung
5
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Marketing
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Welt
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Beziehungsmarketing
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Customer value
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Kundenwert
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Luxusgut
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Markenpolitik
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Product counterfeiting
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luxury brand management
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luxury consumption
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America
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Asien
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Brand experience
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Brand extension
1
Brand semiotics
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Language
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English
16
German
4
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Hennigs, Nadine
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
21
Donzé, Pierre-Yves
18
Jain, Sheetal
18
Valette-Florence, Pierre
18
Amatulli, Cesare
17
Septianto, Felix
16
Shukla, Paurav
16
Atwal, Glyn
15
Christodoulides, George
15
Hyun, Sunghyup Sean
15
Mosca, Fabrizio
15
Thaichon, Park
14
Brun, Alessandro
12
Guido, Gianluigi
12
Heine, Klaus
12
Klarmann, Christiane
12
Nagasawa, Shin'ya
11
Ozuem, Wilson
11
Shimul, Anwar Sadat
11
Batat, Wided
10
Choi, Tsan-Ming
10
Sung, Billy
10
Uggla, Henrik
10
Aiello, Gaetano
9
Espinoza Petersen, Francine
9
Han, Heesup
9
Park, Jungkun
9
Peng, Norman
9
Shahid, Shadma
9
Bryson, Douglas
8
Cervellon, Marie-Cécile
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
König, Verena
8
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Luxury marketing : a challenge for theory and practice
5
The journal of brand management : an international journal
3
Psychology & marketing
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketing, Management
1
SpringerLink / Bücher
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ECONIS (ZBW)
20
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20
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
3
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
4
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
5
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
6
Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 77-99)
.
2013
Persistent link: https://www.econbiz.de/10009667683
Saved in:
7
Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 1-17)
.
2013
Persistent link: https://www.econbiz.de/10009667687
Saved in:
8
Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
9
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
10
Social Media im Feld von Luxusmarken und -Services : Skizzen zu Gestaltungsansätzen und Best Practice-Beispiele
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10009756236
Saved in:
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