//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hinterhuber, Andreas"
~person:"Homburg, Christian"
~person:"Naudé, Peter"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
43
Business-to-business marketing
43
Lieferantenmanagement
18
Supplier relationship management
18
Beziehungsmarketing
9
Preismanagement
9
Pricing strategy
9
Relationship marketing
9
Business network
8
Unternehmensnetzwerk
8
Firm performance
7
Unternehmenserfolg
7
Selling
6
Verkauf
6
Consumer behaviour
5
Konsumentenverhalten
5
business-to-business marketing
5
Confidence
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Vertrauen
4
Customer value
3
Deutschland
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Germany
3
Innovation
3
Kundenwert
3
Value-based pricing
3
Befragung
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand management
2
Großbritannien
2
Interview
2
Markenartikel
2
Markenführung
2
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
5
Book section
5
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
more ...
less ...
Language
All
English
38
German
5
Author
All
Hinterhuber, Andreas
Homburg, Christian
Naudé, Peter
Kleinaltenkamp, Michael
22
Svensson, Göran
21
Johnston, Wesley J.
20
Henneberg, Stephan
19
Kowalkowski, Christian
16
Lindgreen, Adam
16
Sharma, Arun
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Backhaus, Klaus
13
Di Benedetto, C. Anthony
12
Terho, Harri
12
Agnihotri, Raj
11
Cova, Bernard
11
Rangarajan, Deva
11
Baumgarth, Carsten
10
Kumar, V.
10
LaPlaca, Peter J.
10
Lilien, Gary L.
10
Schmitz, Christian
10
Voeth, Markus
10
Christodoulides, George
9
Corsaro, Daniela
9
Grewal, Rajdeep
9
Sharma, Piyush
9
Snehota, Ivan
9
Tzempelikos, Nektarios
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Möller, K. E. Kristian
8
O'Cass, Aron
8
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of marketing
4
Journal of business research : JBR
2
Journal of revenue and pricing management
2
Creating and managing superior customer value
1
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovation in pricing : contemporary theories and best practices
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business-to-business marketing
1
Journal of marketing research
1
Journal of strategy and management
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Marketing intelligence & planning
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
Value first, then price : the new paradigm of B2B buying and selling
Hinterhuber, Andreas
;
Snelgrove, Todd C.
;
Stensson, Bo-Inge
- In:
Journal of revenue and pricing management
20
(
2021
)
4
,
pp. 403-409
Persistent link: https://www.econbiz.de/10012601012
Saved in:
3
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
4
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
5
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
6
Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets
Homburg, Christian
;
Vomberg, Arnd
;
Muehlhaeuser, Stephan
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1113-1134
Persistent link: https://www.econbiz.de/10012391114
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
9
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
10
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->