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~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Lieferantenmanagement"
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Consumer behaviour
Customer satisfaction
Lieferantenmanagement
Beziehungsmarketing
137
Relationship marketing
137
Theorie
41
Theory
41
Deutschland
35
Germany
35
Konsumentenverhalten
34
Kundenzufriedenheit
33
Brand management
24
Markenführung
24
Marketing management
17
Marketingmanagement
17
Brand image
16
Kundenmanagement
16
Markenimage
16
Supplier relationship management
16
Beziehungsmanagement
13
Kundenbindung
13
Erfolgsfaktor
11
Estimation
11
Schätzung
11
Social Web
11
Social web
11
Success factor
11
Brand
10
Markenartikel
10
Salespeople
10
Verkaufspersonal
10
Dienstleistungsqualität
9
Management
9
Service quality
9
Verbraucherzufriedenheit
9
Marketing
8
Arbeitszufriedenheit
7
Customer engagement
7
Internet marketing
7
Job satisfaction
7
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Article
43
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English
40
German
26
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Homburg, Christian
Loureiro, Sandra Maria Correia
Han, Heesup
49
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bruhn, Manfred
32
Kumar, V.
32
Gil Saura, Irene
30
Verhoef, Peter C.
28
Svensson, Göran
27
Prentice, Catherine
25
Huber, Frank
23
Bauer, Hans H.
22
Bang, Nguyen
21
Hyun, Sunghyup Sean
20
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Swoboda, Bernhard
20
Evanschitzky, Heiner
19
Mittal, Vikas
19
Quach, Sara
19
Grewal, Dhruv
18
Gustafsson, Anders
18
So, Kevin Kam Fung
18
Usman, Osly
18
Wong, IpKin Anthony
18
Aksoy, Lerzan
17
Khan, Imran
17
Piller, Frank T.
17
Sesé, F. Javier
17
Stock-Homburg, Ruth
17
Thaichon, Park
17
Wangenheim, Florian von
17
Ahn, Jiseon
16
Balaji, M. S.
16
Casidy, Riza
16
Foscht, Thomas
16
Kim, Wansoo
16
Reinartz, Werner J.
16
Schramm-Klein, Hanna
16
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Wissenschaftliche Hochschule für Unternehmensführung
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
7
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Die Betriebswirtschaft : DBW
3
Journal of the Academy of Marketing Science
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
International journal of hospitality management
2
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kompetenz in Wissenschaft & Management
1
Marketing : ZFP ; journal of research and management
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Vertrieb : Verkäufer führen - Umsatz machen
1
Wissenschaft & Praxis
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
65
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
9
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
10
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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