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~person:"Huber, Frank"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mattila, Anna S."
~person:"Schüller, Anne M."
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Beziehungsmarketing
136
Relationship marketing
136
Consumer behaviour
72
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Customer satisfaction
43
Kundenzufriedenheit
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Brand management
33
Markenführung
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25
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Huber, Frank
Loureiro, Sandra Maria Correia
Mattila, Anna S.
Schüller, Anne M.
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
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Wilde, Klaus D.
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Stock-Homburg, Ruth
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Georgi, Dominik
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Van den Poel, Dirk
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Helmke, Stefan
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Reichwald, Ralf
32
Thaichon, Park
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Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
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Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
30
Svensson, Göran
30
Belz, Christian
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
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Evanschitzky, Heiner
28
Günter, Bernd
28
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Haufe-Lexware GmbH & Co. KG
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International journal of hospitality management
11
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Journal of promotion management : innovations in planning and applied research
7
Journal of business economics : JBE
6
The journal of services marketing
6
Journal of business research : JBR
4
Journal of hospitality marketing & management
4
Journal of retailing and consumer services
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of product & brand management
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Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Cornell hospitality quarterly : CQ
2
Dein Business
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of service management
2
Journal of service research
2
Management
2
Reihe: Marketing : MAR
2
Services marketing quarterly
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Cogent business & management
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Edition Praxis.Wissen
1
Erfolgreicher Vertrieb braucht Führung : Konzepte, Praxisberichte und Lösungsansätze für Banken und Sparkassen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Handbook of hospitality marketing management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
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ECONIS (ZBW)
143
USB Cologne (EcoSocSci)
9
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152
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
5
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
8
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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