//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jones, D. G. Brian"
~person:"Shaw, Eric H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
46
Marketingtheorie
46
History of economic thought
23
Ökonomische Ideengeschichte
23
USA
17
United States
17
Geschichte
10
History
7
Marketing
6
Bibliometrics
5
Bibliometrie
5
Consumer behaviour
4
Economists
4
Konsumentenverhalten
4
Market research
4
Marketing management
4
Marketingmanagement
4
Marktforschung
4
Ökonomen
4
Economic history
3
History of marketing thought
3
Marketing history
3
Wirtschaftsgeschichte
3
marketing theory
3
Democratization
2
Demokratisierung
2
Economic ethics
2
Economics department
2
Marketing systems
2
Percival White
2
Philip Kotler
2
Philosophie
2
Philosophy
2
Scientific method
2
Sidney Levy
2
Wirtschaftsethik
2
Wirtschaftshochschule
2
Wissenschaftliche Methode
2
critical marketing studies
2
history of marketing thought
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
41
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
15
Book section
15
Reprint
12
Biografie
5
Biography
5
Collection of articles of several authors
4
Sammelwerk
4
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
46
Author
All
Jones, D. G. Brian
Shaw, Eric H.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
more ...
less ...
Published in...
All
Journal of historical research in marketing
10
Marketing theory
5
History of marketing thought ; Volume 1
4
Journal of marketing management : MM
4
SAGE library of marketing
4
AMS review : official publication of the Academy of Marketing Science
3
History of marketing thought ; Volume 2
3
History of marketing thought ; Volume 3
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
The SAGE handbook of marketing theory
2
Critical marketing : issues in contemporary marketing
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of customer behaviour
1
Journal of marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
4
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
5
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
6
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
7
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
8
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
9
Modern pioneers in marketing : autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
10
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->