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~person:"Jones, D. G. Brian"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Social Web"
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Jones, D. G. Brian
Tadajewski, Mark
78
Sheth, Jagdish N.
52
Kotler, Philip
45
Hunt, Shelby D.
44
Vargo, Stephen L.
35
Malhotra, Naresh K.
31
Lusch, Robert F.
27
Bruhn, Manfred
26
Maclaran, Pauline
23
Shaw, Eric H.
23
Homburg, Christian
22
Dwivedi, Yogesh Kumar
21
Brown, Stephen
20
Harrigan, Paul
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Kumar, V.
20
Loureiro, Sandra Maria Correia
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19
Cova, Bernard
19
Filieri, Raffaele
19
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19
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19
Law, Chun Hung Roberts
19
Ozuem, Wilson
19
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18
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17
Agnihotri, Raj
16
Keller, Kevin Lane
16
Kuß, Alfred
16
Lehmann, Donald R.
16
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16
Stephen, Andrew T.
16
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15
Freiling, Jörg
15
Huber, Frank
15
Kleinaltenkamp, Michael
15
Walsh, Gianfranco
15
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14
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Journal of historical research in marketing
5
Journal of marketing management : MM
4
SAGE library of marketing
4
History of marketing thought ; Volume 1
3
Marketing theory
3
History of marketing thought ; Volume 2
2
History of marketing thought ; Volume 3
2
The SAGE handbook of marketing theory
2
Critical marketing : issues in contemporary marketing
1
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ECONIS (ZBW)
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30
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1
The prospects for
marketing
strategy and the
marketing
discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
2
Scientific
marketing
management and the emergence of the ethical
marketing
concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
3
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
4
Avoiding academic irrelevance in the
marketing
discipline : the promise of the history of
marketing
thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
5
Origins of sports car
marketing
: early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
6
Hyper-power, the
marketing
concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
7
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
8
Historical research in
marketing
theory and practice : a review essay
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Saved in:
9
Modern pioneers in
marketing
: autobiographical sketches by leading scholars
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 118-126
Persistent link: https://www.econbiz.de/10011724468
Saved in:
10
The intellectual odyssey of David D. Monieson (1927 - 2008) : a quest for usable knowledge
Jones, D. G. Brian
;
Cunningham, Peggy
;
McLean, Paula
; …
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 198-217
Persistent link: https://www.econbiz.de/10003979537
Saved in:
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