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~person:"Kapferer, Jean-Noël"
~subject:"Markenartikel"
~subject:"USA"
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Markenartikel
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Brand management
19
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19
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10
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7
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Kapferer, Jean-Noël
Keller, Kevin Lane
30
Fournier, Susan
24
Burmann, Christoph
23
De Chernatony, Leslie
22
Baumgarth, Carsten
20
Phau, Ian
20
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19
Melewar, T. C.
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Steenkamp, Jan-Benedict E. M.
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15
Hitt, Michael A.
15
Calantone, Roger J.
14
Diamantopoulos, Adamantios
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Khan, Imran
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Kumar, V.
14
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Smith, Alan D.
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Brand management ; Vol. 2
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
The new strategic brand management : advanced insights and strategic thinking
Kapferer, Jean-Noël
-
2012
-
5. ed.
years it has not only established a reputation as one of the leading works on brand
strategy
but also has become synonymous …
Persistent link: https://www.econbiz.de/10009407303
Saved in:
3
The luxury
strategy
: break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
4
Advances in luxury brand management
Kapferer, Jean-Noël
(
ed.
);
Kernstock, Joachim
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011639311
Saved in:
5
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
6
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed
Persistent link: https://www.econbiz.de/10002062844
Saved in:
7
Strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2003
-
2. ed., reprint
Persistent link: https://www.econbiz.de/10001732527
Saved in:
8
The luxury
strategy
: break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Saved in:
9
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
10
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
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