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~person:"Kapferer, Jean-Noël"
~subject:"Markenführung"
~subject:"Marketingmanagement"
~type:"article"
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Search: subject_exact:"Luxusgüter"
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Markenführung
Marketingmanagement
Luxury goods
22
Luxusgüter
22
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
9
Luxury
6
Brand
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Economic growth
3
Markenartikel
3
Marketing management
3
Nachhaltige Entwicklung
3
Price
3
Rarity
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Sustainable development
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Wirtschaftswachstum
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Fashion
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luxury
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English
11
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Kapferer, Jean-Noël
Phau, Ian
17
Ko, Eunju
15
Atwal, Glyn
10
Wiedmann, Klaus-Peter
9
Seo, Yuri
8
Valette-Florence, Pierre
8
Hennigs, Nadine
7
Nagasawa, Shin'ya
7
Septianto, Felix
7
Dion, Delphine
6
Moore, Christopher M.
6
Park, Jungkun
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bryson, Douglas
5
Cedrola, Elena
5
Cheah, Isaac
5
Heine, Klaus
5
Hyun, Sunghyup Sean
5
Klarmann, Christiane
5
Pitt, Leyland F.
5
Ahn, Jiseon
4
Husain, Rehan
4
Hyun, Hyowon
4
Kim, Hye-yŏng
4
Merrilees, Bill
4
Meurer, Jörg
4
Paul, Justin
4
Powell, Shaun M.
4
Roux, Elyette
4
Song, Sanga
4
Sung, Billy
4
Thaichon, Park
4
Uggla, Henrik
4
Veg-Sala, Nathalie
4
Aiello, Gaetano
3
Alserhan, Baker Ahmad
3
Amatulli, Cesare
3
Bai, Huifeng
3
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The journal of brand management : an international journal
3
Journal of business research : JBR
1
Journal of personal selling & sales management
1
Journal of strategic management education : JSME
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
All that glitters is not sold: selling a luxury brand outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
2
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
3
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
4
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
5
Luxury branding
Kapferer, Jean-Noël
- In:
The brand challenge : adapting branding to sectorial …
,
(pp. 97-118)
.
2015
Persistent link: https://www.econbiz.de/10010431238
Saved in:
6
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
7
More on luxury anti-laws of marketing
Bastien, Vincent
;
Kapferer, Jean-Noël
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 19-34)
.
2013
Persistent link: https://www.econbiz.de/10009667686
Saved in:
8
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
Saved in:
9
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
10
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
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