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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Kommunikation"
~subject:"Konsumentenverhalten"
~subject:"Unternehmenskultur"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Kommunikation
Konsumentenverhalten
Unternehmenskultur
Marketing management
18
Marketingmanagement
18
Communication
7
Brand management
6
Markenführung
6
Marketing
4
Advertising
3
Consumer behaviour
3
Public relations
3
USA
3
United States
3
Werbung
3
Öffentlichkeitsarbeit
3
Brand image
2
Corporate culture
2
Corporate reputation
2
Firm-wide IMC
2
Firmenimage
2
Integrated marketing communication
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
marketing communications
2
Advertising industry
1
Agency theory
1
Beziehungsmarketing
1
Brand elements
1
Brand identity
1
Brand performance
1
Branding
1
Commitment
1
Communications
1
Communications practice
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Comparison
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Aufsatz in Zeitschrift
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11
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1
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English
11
Author
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Keller, Kevin Lane
Kitchen, Philip J.
Balmer, John M. T.
14
Ko, Eunju
8
Melewar, T. C.
8
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Porcu, Lucia
5
Rohm, Andrew J.
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Urde, Mats
5
Wiedmann, Klaus-Peter
5
Balmer, John M.T.
4
Bang, Nguyen
4
Barrio-García, Salvador del
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Gil Saura, Irene
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Lindgreen, Adam
4
Martínez-López, Francisco J.
4
Ozuem, Wilson
4
Parguel, Béatrice
4
Pauwels, Koen
4
Walsh, Gianfranco
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Andersen, Sophie Esmann
3
Bae, Mikyeung
3
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European journal of marketing : EJM
3
Journal of business strategy
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing communications
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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11
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
6
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
7
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
8
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
9
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
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