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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~subject:"Markenpolitik"
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Konsumentenverhalten
Markenpolitik
Marketingmanagement
73
Marketing management
65
Marketing
29
Brand management
27
Markenführung
27
Marketingtheorie
18
Marketing theory
17
Kommunikation
11
Communication
10
Theorie
10
Theory
10
USA
10
United States
10
Brand image
9
Markenimage
9
Consumer behaviour
8
Produktmanagement
6
Advertising
5
Competitive strategy
5
Corporate reputation
5
Firmenimage
5
Management
5
Product management
5
Werbung
5
Wettbewerbsstrategie
5
Brand extension
4
Markenartikel
4
Markentransfer
4
Strategisches Management
4
Europa
3
Luxury goods
3
Luxusgüter
3
Public relations
3
Öffentlichkeitsarbeit
3
Beziehungsmarketing
2
Brand architecture
2
China
2
Corporate culture
2
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Article
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English
11
Author
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Keller, Kevin Lane
Kitchen, Philip J.
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Ko, Eunju
8
Spann, Martin
8
Wiedmann, Klaus-Peter
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Melewar, T. C.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Bruwer, Johan
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Rajagopal
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Chintagunta, Pradeep K.
5
Gao, Tao
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Martínez-López, Francisco J.
5
Nasiry, Javad
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
Schneider, Willy
5
Schultz, Don E.
5
Sultan, Fareena
5
Thomas, Sujo
5
Tropp, Jörg
5
Wilde, Klaus D.
5
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Measuring and managing brands
3
Brand management ; Vol. 2
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
3
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
4
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
5
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
6
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
9
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
10
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
1
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