//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kitchen, Philip J."
~person:"Laurie, Sally"
~subject:"Internet"
~subject:"Markenführung"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Public relations"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet
Markenführung
Marketing management
Public relations
19
Öffentlichkeitsarbeit
12
Marketingmanagement
8
Advertising
7
Advertising industry
5
Corporate culture
5
Marketing communications
5
Werbewirtschaft
5
Werbung
5
Communication
4
Corporate reputation
4
Firmenimage
4
United Kingdom
4
Unternehmenskultur
4
Beziehungsmarketing
3
Brand management
3
Communications
3
Leadership
3
Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
public relations
3
Agency theory
2
Corporate Social Responsibility
2
Corporate communications
2
Corporate identity
2
Corporate social responsibility
2
Großbritannien
2
Integrated marketing communications
2
Internal communication
2
Interne Kommunikation
2
Kommunikation
2
Prinzipal-Agent-Theorie
2
USA
2
United States
2
advertising
2
Accounting policy
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Kitchen, Philip J.
Laurie, Sally
Bruhn, Manfred
43
Esch, Franz-Rudolf
14
Langner, Tobias
10
Balmer, John M. T.
9
Podnar, Klement
7
Pfeffermann, Nicole
6
King, Stephen
5
Pozniak, Laetitia
5
Balmer, John M.T.
4
Crawford, Robert
4
Förster, Kati
4
Holtz, Shel
4
Koschnick, Wolfgang J.
4
Melewar, T. C.
4
Mortimer, Kathleen
4
Pakura, Stefanie
4
Phillips, David
4
Rudeloff, Christian
4
Scott, David Meerman
4
Waters, Richard D.
4
Adeola, Ogechi
3
Andersen, Sophie Esmann
3
Boenigk, Michael
3
Brennan, Linda
3
Camilleri, Mark Anthony
3
Carney, William Wray
3
Eck, Klaus
3
Ferauge, Perrine
3
Fischer, Thomas M.
3
Grohs, Reinhard
3
Hoffjann, Olaf
3
Hohn, Stefanie
3
Maiwald, Anna
3
Papasolomou, Ioanna
3
Rees, Sian
3
Reisinger, Heribert
3
Schwarzkopf, Stefan
3
Teichmann, Julia
3
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Journal of marketing communications
2
Journal of business strategy
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing students' understanding of social media marketing and the use of advertising and
public
relations
terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
4
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
7
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
8
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
9
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->