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~person:"Kitchen, Philip J."
~subject:"Brand image"
~subject:"Corporate social responsibility"
~subject:"Internet"
~subject:"Marketing management"
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Brand image
Corporate social responsibility
Internet
Marketing management
Public relations
17
Öffentlichkeitsarbeit
10
Corporate culture
5
Marketing communications
5
Communication
4
Corporate reputation
4
Firmenimage
4
Marketingmanagement
4
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4
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public relations
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CSR
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Kitchen, Philip J.
Bruhn, Manfred
43
Esch, Franz-Rudolf
13
Podnar, Klement
13
Clawson, James G.
10
Langner, Tobias
10
Morsing, Mette
10
Balmer, John M. T.
9
Kim, Sora
7
Melewar, T. C.
7
Nielsen, Anne Ellerup
7
Pompper, Donnalyn
7
Andersen, Sophie Esmann
6
Camilleri, Mark Anthony
6
Pfeffermann, Nicole
6
Saxton, Gregory D.
6
Schoeneborn, Dennis
6
Terlutter, Ralf
6
Cormier, Denis
5
Golob, Urša
5
Grigore, Georgiana
5
Illia, Laura
5
Pozniak, Laetitia
5
Pérez, Andrea
5
Siano, Alfonso
5
Thomsen, Christa
5
Weder, Franzisca
5
Zerfaß, Ansgar
5
Alon, Ilan
4
Balmer, John M.T.
4
Bartlett, Jennifer L.
4
Bortree, Denise Sevick
4
Carroll, Craig E.
4
Cho, Charles H.
4
Coombs, W. Timothy
4
De Villiers, Charl
4
Elving, Wim J. L.
4
Faber-Wiener, Gabriele
4
Ferguson, Mary Ann
4
Fetscherin, Marc
4
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Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
7
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
6
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
7
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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