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~person:"Kotabe, Masaaki"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~person:"Sarstedt, Marko"
~subject:"Internationales Marketing"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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Internationales Marketing
Market research
Consumer behaviour
17
Konsumentenverhalten
17
Marktforschung
16
Marketing management
12
Marketingmanagement
12
Marketing theory
11
Marketingtheorie
11
Lieferantenmanagement
10
Marketing
10
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
8
Bibliometrics
7
Bibliometrie
7
Brand management
7
International marketing
7
Markenführung
7
Partial least squares
7
Partielle kleinste Quadrate
7
Structural equation model
6
Strukturgleichungsmodell
6
Theorie
6
Theory
6
USA
6
United States
6
B-to-B-Marketing
5
Business-to-business marketing
5
Multinationales Unternehmen
5
Transnational corporation
5
Customer satisfaction
4
Dienstleistungsqualität
4
Innovation
4
Kundenzufriedenheit
4
Measurement
4
Messung
4
Scientific method
4
Service quality
4
Wissenschaftliche Methode
4
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Article
22
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Aufsatz in Zeitschrift
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18
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Collection of articles of several authors
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Sammelwerk
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Aufsatzsammlung
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Reprint
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English
21
German
1
Author
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Kotabe, Masaaki
Kotler, Philip
Malhotra, Naresh K.
Sarstedt, Marko
Diamantopoulos, Adamantios
21
Hruschka, Harald
17
Steenkamp, Jan-Benedict E. M.
17
Manrai, Ajay K.
16
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Dolnicar, Sara
12
Gierl, Heribert
12
Helm, Roland
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Griffith, David A.
11
Leonidou, Leonidas C.
11
Westjohn, Stanford A.
11
Belk, Russell W.
10
Calantone, Roger J.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Swoboda, Bernhard
10
Walsh, Gianfranco
10
Boso, Nathaniel
9
Decker, Reinhold
9
Grewal, Rajdeep
9
Herrmann, Andreas
9
Magnusson, Peter
9
Oh, Han-Mo
9
Baumgartner, Hans
8
Cadogan, John W.
8
Cleveland, Mark
8
DeSarbo, Wayne
8
Di Benedetto, C. Anthony
8
Douglas, Susan P.
8
Eisend, Martin
8
Hair, Joseph F.
8
Lee, Nick
8
Palmatier, Robert W.
8
Viswanathan, Madhu
8
Weijters, Bert
8
Albers, Sönke
7
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Journal of the Academy of Marketing Science
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
Psychology & marketing
2
Review of marketing research
2
Die Betriebswirtschaft : DBW
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
22
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1
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10
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22
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1
Progress in partial least squares structural equation modeling use in
marketing
research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
Saved in:
2
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
3
Philip Kotler's contributions to
marketing
theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
4
Using large language models to generate silicon samples in consumer and
marketing
research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
5
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
6
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
7
An updated overview of research published in the International
Marketing
Review : 1983 to 2011
Malhotra, Naresh K.
;
Wu, Lan
;
Whitelock, Jeryl
- In:
International marketing review
30
(
2013
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
Saved in:
8
Outsourcing and its implications for market success : negative curvilinearity, firm resources, and competition
Kotabe, Masaaki
;
Mol, Michael J.
;
Murray, Janet Y.
; …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009524874
Saved in:
9
A cross-cultural comparison of brand extension success factors : a meta-study
Henseler, Jörg
;
Horváth, Csilla
;
Sarstedt, Marko
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008659860
Saved in:
10
Frontiers of the
marketing
paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
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