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~person:"Kumar, V."
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Search: subject:"customer relationship management"
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Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
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10
Customer integration
9
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9
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9
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9
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8
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customer lifetime value
8
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7
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7
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Theory
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Einzelhandel
6
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6
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customer engagement
6
customer relationship management
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B-to-B-Marketing
5
Business-to-business marketing
5
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5
Lieferantenmanagement
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Supplier relationship management
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Kumar, V.
Bruhn, Manfred
126
Homburg, Christian
114
Verhoef, Peter C.
57
Huber, Frank
56
Han, Heesup
53
Bauer, Hans H.
52
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Hollebeek, Linda D.
47
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Wilde, Klaus D.
35
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Schüller, Anne M.
30
Svensson, Göran
30
Belz, Christian
29
Evanschitzky, Heiner
28
Günter, Bernd
28
Kleinaltenkamp, Michael
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
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INSEAD
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Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Palgrave Executive Essentials
1
Psychology & marketing
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Review of marketing research
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ECONIS (ZBW)
81
RePEc
1
Showing
61
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82
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61
A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
62
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
63
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
64
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
65
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
66
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
67
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
68
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
69
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
70
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
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