//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
72
Brand management
71
Consumer behaviour
58
Konsumentenverhalten
58
Brand image
46
Markenimage
46
Brand
34
Markenartikel
34
Beziehungsmarketing
26
Relationship marketing
26
Luxury goods
20
Luxusgüter
20
Emotion
13
Social Web
13
Social web
13
Online-Marketing
10
Internet marketing
9
Fashion
8
Mode
8
Australia
7
Australien
7
Brand loyalty
6
Customer engagement
6
Customer satisfaction
6
Kundenzufriedenheit
6
Viral marketing
6
Virales Marketing
6
Brand coolness
5
Customer integration
5
Kundenintegration
5
Advertising effects
4
Brand extension
4
Brand love
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Instagram
4
Markentransfer
4
Markentreue
4
Marketing management
4
Marketingmanagement
4
more ...
less ...
Online availability
All
Undetermined
47
Free
6
Type of publication
All
Article
69
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
72
Aufsatz im Buch
12
Book section
12
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Aufsatzsammlung
2
Hochschulschrift
2
Thesis
2
Handbook
1
Handbuch
1
Lehrbuch
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
68
German
4
Author
All
Langner, Tobias
Loureiro, Sandra Maria Correia
Phau, Ian
Melewar, T. C.
57
Bang, Nguyen
35
Merrilees, Bill
34
Baumgarth, Carsten
28
Balmer, John M. T.
27
Ko, Eunju
25
Gupta, Suraksha
24
Christodoulides, George
23
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Esch, Franz-Rudolf
23
Guzman, Francisco
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Romaniuk, Jenni
22
Veloutsou, Cleopatra
22
Vrontis, Demetris
22
Foroudi, Pantea
21
Japutra, Arnold
21
Khan, Imran
20
Pitt, Leyland F.
20
Rahman, Zillur
20
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Paul, Justin
18
Roper, Stuart
18
Abratt, Russell
17
Burmann, Christoph
17
Hollebeek, Linda D.
17
Sarkar, Juhi Gahlot
17
Casidy, Riza
16
Dens, Nathalie
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
Miller, Dale
16
Pelsmacker, Patrick de
16
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
8
Journal of business research : JBR
6
Journal of retailing and consumer services
6
The journal of brand management : an international journal
6
Journal of fashion marketing and management
5
Marketing intelligence & planning
4
Journal of promotion management : JPM
3
Australasian marketing journal
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of international consumer marketing
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic journal of management
1
Cogent business & management
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
European journal of marketing : EJM
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Qualitative market research : an international journal
1
Strategic change
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
72
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
4
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
8
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
9
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
10
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->