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~person:"Liu, Chih-Hsing"
~person:"Shuv-Ami, Avichai"
~person:"Silveira, Cleo Schmitt"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Search: subject_exact:"Brand equity"
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Markenimage
Brand image
12
Brand management
11
Markenführung
11
Brand equity
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
5
Relationship marketing
5
Brand
3
Customer satisfaction
3
Football
3
Fußball
3
Kundenzufriedenheit
3
Markenartikel
3
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
brand equity
3
Branding
2
Dienstleistungsqualität
2
Fans
2
Hotel industry
2
Hotellerie
2
Markenwert
2
Service quality
2
Sport organization
2
Sportorganisation
2
Stakeholder
2
Stakeholders
2
Value
2
AEWOM
1
Airline
1
Ball game
1
Ballsport
1
Basketball
1
Bramd image
1
Brand identity
1
Brand value
1
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Undetermined
11
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Article
12
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Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
12
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English
12
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Liu, Chih-Hsing
Shuv-Ami, Avichai
Silveira, Cleo Schmitt
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Paul, Justin
4
Rahman, Mahabubur
4
Schivinski, Bruno
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Tran Trung Vinh
3
Verma, Priyanka
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
2
Abril Barrie, Carmen
2
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Journal of hospitality marketing & management
2
Academia : revista Latinoamericana de administración
1
EuroMed journal of business
1
International journal of contemporary hospitality management
1
International journal of organizational analysis
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
The marketing review
1
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ECONIS (ZBW)
12
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
3
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
4
Unifying customer, product and brand performance management
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10013369879
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
7
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
8
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
9
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
10
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
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