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~person:"Liu, Chih-Hsing"
~person:"Shuv-Ami, Avichai"
~subject:"Markenimage"
~subject:"brand equity"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Markenimage
brand equity
Brand image
9
Brand management
8
Markenführung
8
Brand equity
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Customer satisfaction
3
Football
3
Fußball
3
Kundenzufriedenheit
3
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Brand
2
Branding
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Dienstleistungsqualität
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Fans
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Hotel industry
2
Hotellerie
2
Markenartikel
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Service quality
2
Sport organization
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Value
2
AEWOM
1
Airline
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Aufsatz in Zeitschrift
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Liu, Chih-Hsing
Shuv-Ami, Avichai
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Schivinski, Bruno
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Keller, Kevin Lane
4
Khan, Bilal Mustafa
4
Paul, Justin
4
Rahman, Mahabubur
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Ekinci, Yuksel
3
Gray, David
3
Iglesias, Oriol
3
Kim, Changju
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Shi, Yuying
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Verma, Priyanka
3
Šerić, Maja
3
Abdul Rahman Zahari
2
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Journal of hospitality marketing & management
2
EuroMed journal of business
1
International journal of contemporary hospitality management
1
International journal of organizational analysis
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of transnational management : the official journal of the International Management Development Association
1
The marketing review
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ECONIS (ZBW)
9
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
3
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
4
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
5
How airline service quality determines the quantity of repurchase intention : mediate and moderate effects of brand quality and perceived value
Chen, Lu
;
Li, Yong-Quan
;
Liu, Chih-Hsing
- In:
Journal of air transport management
75
(
2019
),
pp. 185-197
Persistent link: https://www.econbiz.de/10012112383
Saved in:
6
Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing
;
Fang, Yen-Po
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
6
,
pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
Saved in:
7
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
8
A new market brand equity model (MBE)
Shuv-Ami, Avichai
- In:
EuroMed journal of business
11
(
2016
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10011609001
Saved in:
9
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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