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~person:"Loureiro, Sandra Maria Correia"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Marketingforschung"
~subject:"Relationship marketing"
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Marketingforschung
Relationship marketing
Consumer behaviour
80
Konsumentenverhalten
80
Marketing theory
75
Marketingtheorie
75
Marketing
66
Beziehungsmarketing
65
Marktforschung
64
Market research
57
Marketingmanagement
57
Marketing management
56
Brand management
46
Markenführung
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Theory
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Social Web
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Social web
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19
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Supplier relationship management
17
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B-to-B-Marketing
14
Business-to-business marketing
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Dienstleistungsqualität
12
Service quality
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76
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Loureiro, Sandra Maria Correia
Malhotra, Naresh K.
Sheth, Jagdish N.
Bruhn, Manfred
115
Homburg, Christian
108
Kumar, V.
97
Huber, Frank
56
Verhoef, Peter C.
55
Han, Heesup
53
Bauer, Hans H.
50
Herrmann, Andreas
50
Hollebeek, Linda D.
50
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Wiedmann, Klaus-Peter
39
Gil Saura, Irene
37
Mattila, Anna S.
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Reinartz, Werner J.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Legends in marketing
11
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
Journal of business research : JBR
3
Handbook of relationship marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of hospitality management
2
Journal of international consumer marketing
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Always learning
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of global supply chain management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of creating value
1
Journal of hospitality marketing & management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing strategy collection
1
Prentice-Hall international editions
1
Psychology & marketing
1
Research and the development of pedagogical materials : working papers
1
Review of marketing research
1
SAGE library in marketing
1
The journal of product & brand management
1
The journal of services marketing
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
73
USB Cologne (EcoSocSci)
3
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41
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
42
Fans club brand relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
Saved in:
43
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
44
Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
45
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
46
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
47
Basic
marketing
research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
48
Legends in
marketing
: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
49
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
50
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
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