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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer engagement"
~subject:"Customer satisfaction"
~subject:"Kundenintegration"
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Brand loyalty
Customer engagement
Customer satisfaction
Kundenintegration
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
16
Markenimage
16
Kundenzufriedenheit
11
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
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Fashion
2
Instagram
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15
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Article
19
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19
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19
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English
19
Author
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Loureiro, Sandra Maria Correia
Han, Heesup
37
Hollebeek, Linda D.
36
Prentice, Catherine
24
Homburg, Christian
22
Mattila, Anna S.
21
Bruhn, Manfred
20
Svensson, Göran
19
Kumar, V.
18
Gil Saura, Irene
17
Aksoy, Lerzan
16
Mittal, Vikas
16
Rather, Raouf Ahmad
16
Hyun, Sunghyup Sean
15
Khan, Imran
15
Piller, Frank T.
15
Usman, Osly
15
Gustafsson, Anders
14
Rahman, Zillur
14
Verhoef, Peter C.
14
Balaji, M. S.
13
Klaus, Philipp
13
Stauss, Bernd
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Bilgihan, Anil
12
Brodie, Roderick J.
12
Conduit, Jodie
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
Quach, Sara
12
Reichwald, Ralf
12
So, Kevin Kam Fung
12
Stock-Homburg, Ruth
12
Wieseke, Jan
12
Blut, Markus
11
Keiningham, Timothy
11
McColl-Kennedy, Janet R.
11
Sreejesh, S.
11
Töpfer, Armin
11
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Journal of retailing and consumer services
4
Journal of promotion management : innovations in planning and applied research
3
International journal of hospitality management
2
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
19
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
3
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
4
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
10
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
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