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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Electronic Commerce"
~subject:"Emotion"
~subject:"Kundenintegration"
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Brand loyalty
Customer satisfaction
Electronic Commerce
Emotion
Kundenintegration
Beziehungsmarketing
29
Relationship marketing
29
Brand management
23
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
23
Brand image
16
Markenimage
16
Kundenzufriedenheit
11
Social Web
11
Social web
11
Brand
10
Markenartikel
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Confidence
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
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Fashion
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19
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19
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English
19
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Loureiro, Sandra Maria Correia
Han, Heesup
41
Hollebeek, Linda D.
33
Piller, Frank T.
26
Prentice, Catherine
24
Homburg, Christian
22
Mattila, Anna S.
22
Bruhn, Manfred
21
Gil Saura, Irene
20
Svensson, Göran
20
Verhoef, Peter C.
18
Hyun, Sunghyup Sean
17
Mittal, Vikas
17
Reichwald, Ralf
17
Aksoy, Lerzan
16
Rather, Raouf Ahmad
16
Usman, Osly
16
Ahn, Jiseon
15
Khan, Imran
15
Kumar, V.
15
Quach, Sara
15
Rahman, Zillur
15
Bauer, Hans H.
14
Gustafsson, Anders
14
Klaus, Philipp
14
Stock-Homburg, Ruth
14
Thaichon, Park
14
Stauss, Bernd
13
Töpfer, Armin
13
Wieseke, Jan
13
Wong, IpKin Anthony
13
Balaji, M. S.
12
Bang, Nguyen
12
Bilgihan, Anil
12
Brodie, Roderick J.
12
Conduit, Jodie
12
Evanschitzky, Heiner
12
Kim, Wansoo
12
So, Kevin Kam Fung
12
Wirtz, Bernd W.
12
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
International journal of hospitality management
2
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
19
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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