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~person:"Loureiro, Sandra Maria Correia"
~subject:"Brand loyalty"
~subject:"Customer satisfaction"
~subject:"Kundenintegration"
~subject:"Service quality"
~subject:"Virales Marketing"
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Brand loyalty
Customer satisfaction
Kundenintegration
Service quality
Virales Marketing
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Kundenzufriedenheit
11
Brand
10
Markenartikel
10
Social Web
10
Social web
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Customer integration
5
Viral marketing
4
Airline
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
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Electronic Commerce
2
Fashion
2
Instagram
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Article
19
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19
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19
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English
19
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Loureiro, Sandra Maria Correia
Bruhn, Manfred
38
Han, Heesup
38
Hollebeek, Linda D.
31
Mattila, Anna S.
26
Prentice, Catherine
26
Homburg, Christian
25
Gil Saura, Irene
23
Svensson, Göran
19
Mittal, Vikas
18
Stauss, Bernd
18
Hyun, Sunghyup Sean
17
Klaus, Philipp
17
Rather, Raouf Ahmad
17
Usman, Osly
17
Aksoy, Lerzan
16
Kumar, V.
16
Rahman, Zillur
16
Verhoef, Peter C.
16
Piller, Frank T.
15
Wieseke, Jan
15
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Khan, Imran
14
McColl-Kennedy, Janet R.
14
Stock-Homburg, Ruth
14
Balaji, M. S.
13
Blut, Markus
13
Brodie, Roderick J.
13
Conduit, Jodie
13
Kim, Wansoo
13
Quach, Sara
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Bilgihan, Anil
12
Carlson, Jamie
12
Gong, Taeshik
12
Johnson, Lester W.
12
Park, Jungkun
12
Reichwald, Ralf
12
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
International journal of hospitality management
2
Cogent business & management
1
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
19
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
8
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
9
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
10
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
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