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~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Search: "Customer relationship management"
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Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Customer satisfaction
11
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Brand
10
Markenartikel
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7
Dienstleistungsqualität
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Internet marketing
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Article in journal
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28
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Loureiro, Sandra Maria Correia
Homburg, Christian
55
Han, Heesup
52
Kumar, V.
51
Hollebeek, Linda D.
42
Verhoef, Peter C.
39
Mattila, Anna S.
36
Gil Saura, Irene
35
Huber, Frank
35
Palmatier, Robert W.
31
Smith, Alan D.
31
Herrmann, Andreas
30
Prentice, Catherine
30
Svensson, Göran
30
Van den Poel, Dirk
30
Bauer, Hans H.
29
Bruhn, Manfred
28
Krafft, Manfred
27
Wiedmann, Klaus-Peter
27
Grewal, Dhruv
25
Walsh, Gianfranco
25
Agnihotri, Raj
24
Hyun, Sunghyup Sean
24
Bang, Nguyen
23
Klaus, Philipp
23
Neslin, Scott A.
23
Vrontis, Demetris
23
Thaichon, Park
22
Wieseke, Jan
22
Evanschitzky, Heiner
21
Piller, Frank T.
21
Rather, Raouf Ahmad
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Hammerschmidt, Maik
20
Harrigan, Paul
20
Heinonen, Kristina
20
Kumar, Vikas
20
Quach, Sara
20
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Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
4
International journal of hospitality management
2
The journal of brand management : an international journal
2
Cogent business & management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
28
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
4
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
7
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
8
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
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